Glass of the Sask is an award-winning campaign by EPCOR that celebrates Edmonton’s fresh tap water from the North Saskatchewan River by promoting its quality, sustainability, and connection to local culture through events, restaurant partnerships, and reusable bottles, reducing plastic waste and encouraging water conservation.
BONAFIDE was engaged to manage and execute restaurant partnerships and recruit chefs and owners to use branded water carafes throughtout the summer campaign.
In 2025, BONAFIDE produced five vignettes used to promote the integral role tap water plays in Edmonton’s hospitality scene featuring High Dough, Little Wolf, Super Amigos Mexican Street Food, Polyrhythm Brewing and Juu Ku.